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For DJ's: |
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1800 782 735
Phone: 01 4604500
Fax: 01 4604505
Email: info@stardjs.ie |
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Bars : Stay in Tune Article |
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Staying in Tune Music Remains a
Driving Force in Attracting
and
Retaining Guests |
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Music has been
called the universal language, but
it turns out that different people
prefer different dialects,
particularly when they're going out.
Consumers choose to go to a bar or
nightclub for any number of reasons
- the drinks, the crowd, the great
specials - and music plays a key
role. Obviously, people who go to a
music-themed establishment go, at
least in part, for the music. But
music is a critical consideration
even for establishments that aim for
a broad clientele. Research done for
Nightclub and Bar magazine in the
USA asked more than 7,100
respondents how important it is that
the places they go play music they
like. The majority (70 percent)
indicated that an establishment's
music format is either somewhat
important, very important or
extremely important. Less than a
third of respondents said music is
not an important consideration when
they choose a bar or nightclub. |
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Another 6,912
respondents were asked how they
would feel if they went to a club
that played music they didn't like.
Only 14 percent said it wouldn't
bother them at all. The majority
(nearly 70 percent) of respondents
said it would bother them a little,
some or a lot. A whopping 17 percent
said they would leave the club if
they didn't like the music. If more
than 85 percent of your customers
are going to be bothered when your
establishment's music does not match
their own preferences, you can't
afford to let just anyone decide
your music play list or band line-up
based on his or her personal
preferences. You need an effective
way to gauge customer preferences
and match your music choices to
theirs. |
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If your bar does not have
a clearly defined music theme, conduct a
systematic survey of your customers' music
preferences. Develop a simple survey card for
wait staff to hand to customers on both weekdays
and weekends. Ask customers to rate on a scale
of one to five each music format listed. The
results will shed light on the music your
customers want to hear. Once you know your
customers' preferences, you can determine your
playlist for your busiest nights. You also can
create special music-themed nights or hours,
featuring other types of music, and promote them
to both regular and potential customers. Or, if
you are considering repositioning your place,
you can use your survey results to adapt your
theme to the hottest music formats in your area.
If you already have a clearly defined music
theme, you may be missing out on large segments
of potential customers who have different music
preferences. An otherwise popular place could
play a different music format than usual on
slower nights and attract the attention of a
different consumer segment.
Be sure to carefully consider your
establishment's image before making any drastic
format changes. It is important not to blur your
image. But if you typically have a rhythm and
blues format, you could maintain your image by
offering a "Hip Hop Truck Stop" night that
blends funk and country. Not only would you
appeal to regulars who appreciate hip hop, you
also might bring in a few new customers. |
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